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IED Rapida: The Dream Car of Generation Z

In a remarkable display of creativity and innovation, a group of 22 students from the Istituto Europeo di Design (IED) in collaboration with Italdesign in Turin has unveiled the Rapida, a concept car designed to capture the hearts of young enthusiasts. The prototype, created in collaboration with Italdesign, embodies a new vision of sportiness, blending modern aesthetics with the essence of iconic sports cars from the past.

The Lost Alfa Romeo Giulia Coupé Proposals

The Alfa Romeo Giulia Coupé never happened – but what if it did? Imagine a world where Alfa Romeo handed the Giulia chassis to legendary Italian coachbuilders to create stunning coupés, just like the one-off Giulia SWB by Zagato. What would Bertone, Ghia, and Vignale have crafted? With the help of AI, we explored this alternate reality, drawing inspiration from iconic designs of the past. Discover our vision of these timeless masterpieces.

Revival of the Frua Brand and Opening of Archivio Pietro Frua

The iconic Frua brand, synonymous with the golden age of Italian car design, is being revived by Ericsson Automobile, a Swiss-based licensor of automotive heritage brands. This ambitious revival aims to honor the legacy of Pietro Frua (1913–1983), one of Italy’s most influential designer and coachbuilder whose work shaped automotive aesthetics from the rounded curves of the 1950s to the angular precision of the 1960s.

Heritage Hub Takes Center Stage at the Auto Moto Turin Show 2025

From April 4th to 6th, the Lingotto Fiere in Turin will host the highly anticipated Auto Moto Turin Show (AMTS) 2025, a must-attend event for car and motorcycle enthusiasts. The show promises a captivating blend of vintage vehicles, supercars, and cutting-edge technological innovations, complemented by exhilarating test drives, drifting exhibitions, and outdoor shows.

The Ferrari 250 GT Interim: Bridging the Gap Between Icons

Few cars in Ferrari’s history hold as much intrigue as the 250 GT Interim—a rare and fascinating link between two legends, the 250 GT Berlinetta and the 250 GT SWB (Short Wheelbase). Produced in the late 1950s, this model embodied Ferrari’s transition from early grand tourers to race-bred sports cars, blending cutting-edge engineering with unmistakable Italian craftsmanship.

Lancia Ypsilon: 40 Years of Elegance, Innovation, and History

2025 marks a significant milestone for the Lancia Ypsilon, celebrating its 40th anniversary as one of the most iconic city cars in Italian automotive history. Since its debut at the Geneva Motor Show in 1985, the Ypsilon has gone through five generations, 36 special editions, and has won the hearts of over three million drivers. Today, with the New Ypsilon, the brand continues its legacy by blending elegance, technology, and innovation.

The Ford GN34: The Ferrari Killer That Never Was

It’s true: In the ’80s, Ford aimed to make a sultry-looking supercar with better grip and handling than anything else on the road, including the Ferrari Testarossa and Lamborghini Countach. It would have best-in-class ride quality, easy-to-live-with practicality, and a price tag comparable to a Chevrolet Corvette or Porsche 944. And it came close to reality … before being dropped in favor of an SUV. This is the story of the GN34.

From Classic to Modern: 15 Shooting Brakes That Deserve Your Attention

The shooting brake: part coupé, part wagon, all class. It’s the kind of car that makes you want to throw on a tailored jacket, grab a pair of fine leather driving gloves, and pretend you’re en route to a countryside estate—whether you own one or not. Originally designed for aristocrats who needed room for hunting gear (and possibly a few hounds), the shooting brake evolved into a rare breed of automobile, blending performance with just enough practicality to convince yourself it’s a reasonable purchase.

Carrozzeria Balbo: The Forgotten One

Carrozzeria Balbo was one of Italy’s many independent coachbuilders that played a crucial role in shaping automotive design but never achieved widespread recognition. While names like Pininfarina and Bertone dominate discussions about Italian automotive styling, Balbo remained a quieter presence, crafting elegant and innovative designs that often went uncredited. However, its impact on the world of fuoriserie (custom-built cars) remains significant.

Zagato unveils the Porsche Carrera GTL Sanction Lost

The Porsche Carrera GTL Zagato Sanction Lost marks the final chapter of the remarkable Zagato Sanction Lost Trilogy, a project dedicated to reviving Porsche’s legendary past with masterful Italian craftsmanship. This journey began 12 years ago with the first 356 Carrera Speedster, followed by the Coupé, and is now complete with the GTL model from 1960. The trilogy is the ultimate collection of iconic models reborn, paying tribute to a glorious past while continuing to inspire the present.