Buick Velite

Vehicle Overview

The Buick Velite is a roadster concept car designed by Buick and built by Gruppo Bertone. It was first introduced to the public at the 2004 New York International Auto Show, showcasing Buick’s vision for a luxurious and stylish roadster. The Velite followed an earlier roadster concept by Buick, the Bengal, which was unveiled in 2002. While the Bengal was praised for its impressive styling, it was never considered a viable production vehicle. The Velite, however, aimed to take a step closer to production feasibility. Originally, there was speculation that the Velite would utilize the Kappa platform, known for underpinning the Pontiac Solstice and Saturn Sky roadsters. However, Buick chose the Zeta platform for the Velite. This platform is shared with the Holden Commodore/2008 Pontiac G8, as well as the fifth-generation Chevrolet Camaro. The use of the Zeta platform provided the Velite with a robust and performance-oriented foundation, aligning with its roadster design and aspirations for high performance. The Velite’s design, crafted by the renowned Italian coachbuilder Gruppo Bertone, reflected a blend of American luxury and European elegance. The car featured a sleek, aerodynamic body with a low stance, emphasizing its sporty character. Its styling cues included a prominent front grille, sculpted lines, and a luxurious interior designed to provide both comfort and a high-end driving experience. Despite its promising design and advanced platform, the Velite remained a concept car and did not make it to mass production. However, it served as an important design exercise for Buick, demonstrating the brand’s capability to create a compelling and stylish roadster that could potentially appeal to a younger, performance-oriented audience. In summary, the Buick Velite roadster concept car, designed by Buick and built by Gruppo Bertone, was unveiled in 2004 and showcased a luxurious, performance-focused vision for the brand. Utilizing the Zeta platform, it highlighted Buick’s potential to blend American luxury with sporty European design, although it ultimately remained a concept rather than a production model.