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The story of Zagato Milano

The 1910s: Aeronautics

Ugo Zagato was born in Gavello, near Rovigo, on June 25, 1890. He began his coachbuilding career in 1919 when he left Officine Aeronautiche Pomilio to set up his own business in Milan. This was: “the construction and repair of bodies for automobiles and airplanes”. He did so with the intent of transferring sophisticated constructional techniques that combined lightness with strength from the aeronautics to the automotive sector.

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The 1920s: Racing cars

Cars of the time were still bulky and heavy: Ugo Zagato conceived them as lightweight structures, with a frame in sheet aluminium similar to an aircraft fuselage. This change in direction came to represent a fundamental chapter in the history of taste and saw, in Europe, the adoption of the concept of functionalism applied to automotive design.

Alfa Romeo 6C 1750 Spider driven by Nuvolari

Zagato, using his Aeronautics culture, succeeded in creating a sleek and light body for the car, which scored a 2nd place OA at the 1927 Mille Miglia and it won the 1928 edition. The 6C 1500 technical qualities were improved also on the Alfa Romeo 6C 1750, which was introduced in 1927. It was bodied in several versions (Turismo, Sport or Granturismo, Super Sport or Gran Sport) and achieved overall victories in the Mille Miglia in 1929 (Campari-Ramponi) and 1930 (Tazio Nuvolari, Achille Varzi, Giuseppe Campari and Pietro Ghersi filled the first four places). Enzo Ferrari started his career at Alfa Romeo in 1929 then founded Scuderia Ferrari as the official team for race Alfas.

Also Bugatti, Maserati, Diatto, OM and even Rolls-Royce were clients of Zagato since the beginning.

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The 1930s: Aerodynamic cars

During these decades, Zagato continued building a variety of aerodynamic cars. He adopted inclined windscreens, more aerodynamic headlights, firstly enclosing them in aluminium hemispheres and then incorporating them within the bodywork, convex bootlids and perforated disc wheels that favoured brake cooling. Thirty-six Zagato bodied cars were at the start of the 1938 Mille Miglia.

Lancia Aprilia Spider driven by Luigi Villoresi at the Mille Miglia 1938

The 1940s: Panoramic cars

At the outbreak of the Second World War, Ugo Zagato escaped from Milan and sought refuge at Lake Maggiore. On 13 August 1943 a RAF bombing raid destroyed his coachworks in Corso Sempione road. He found new premises at Saronno, alongside the Isotta Fraschini works, on behalf of which he constructed trucks and military vehicles and a futuristic Monterosa. He returned to Milan at the end of the war and re-established his company at Via Giorgina 16, close to the Alfa Romeo historic home at Portello.

1948 Ferrari 166 Mille Miglia

He searched for more spacious and more comfortable car greenhouses. They eventually crystallised in a new type-form characterised by airiness and visibility thanks to large glazed areas made with a new material, Plexiglas, in place of the traditional heavy glass. He called it “Panoramica” body, destined to mark the rebirth of his coachwork: Maserati, Lancia, Fiat and MG were “dressed” with this innovative body. In 1948 he built a Panoramic body for the Ferrari 166 Mille Miglia, belonging to Antonio Stagnoli – this was the first Ferrari coupé ever. The Panoramic concept was an invention of Luigi Rapi, chief Zagato designer at that time.

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The 1950s: Gran Turismo cars

As a gift for his graduation at Bocconi University of Milan, Elio Zagato, Ugo’s first-born son, received an open-top sports car based on a Fiat 500 B chassis in 1947. This car represented the beginning of his career as a gentleman driver (in a total of 160 races, Elio earned a place on the podium 83 times) and as a manager of the family company.

The birth of the Gran Turismo category, conceived in 1949 by Count Giovanni Lurani, journalist Giovanni Canestrini and Elio himself revolutionised the world of automotive competition: the category comprised cars with sports coachwork and a production chassis or bodyshell of which at least 30 examples had to be built. They were, therefore, cars capable of being used on an everyday basis, comfortable and well-finished, yet sufficiently sleek and aerodynamic to race at weekends on the leading circuits. AC, Alfa Romeo, Abarth, Aston Martin, Bristol, Ferrari, Fiat, Maserati, Jaguar, Osca, wore Zagato GT bodies.

Abarth 500 GT Coupé

In 1955 Elio Zagato scored a memorable victory of the International Granturism Championship at the Avus circuit driving a Fiat 8V Zagato.

The 1960s: Fuoriserie cars

The higher demand for special bodies required a passage from a handcraft to an industrially-based organization. Elio Zagato found a larger location at 30 Via Arese in Terrazzano (northwest of Milan), very close to Arese where Alfa Romeo would have chosen soon to establish its new plants.

In 1960 Ugo Zagato was awarded with the Compasso d’Oro design prize for the design of the Fiat Abarth 1000 Zagato. In this period the mission of Zagato was to design special bodies to be assembled in series and fitted with mechanical parts and interiors supplied by major constructors. Under the partnership with Alfa Romeo the Giulia SZ, the TZ, TZ2, 2600 SZ, the 1750 4R and the Junior Zagato were born.

The Lancia Flavia Super Sport at the 1968 Turin Motor Show

In partnership with Lancia, Zagato continued the “Sport” series with the Lancia Appia Sport, the Flaminia Sport and Super Sport, the Flavia Sport and Supersport and the Fulvia Sport and Sport Spider. In addition there were some for special customers: Osca, Lamborghini, Bristol, Rover, Honda and Fiat.

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The 1970s: Geometric cars

Initially produced with a 1300 cc engine and immediately featured in the Alfa Romeo catalogue, from 1972 the Alfa Romeo Junior Z was also produced in 1600 cc form as well as the Lancia Fulvia Sport. In response to the Oil Crisis and in opposition to the irrational and anti-functionalist trends of the era, Zagato also proposed a electric production cars called Zele.

Photo courtesy of RM Sothebys

A new Ferrari Zagato, called 3Z, came to life in 1971, thanks to an idea of Luigi Chinetti of Ferrari NART who financed the decidedly angular spider. It was introduced in 1971 at the Turin Motor Show and marked the definitive departure from Alfa SZ, TZ and Lancia Flaminia and Appia’s curvy volumes to embrace the squared volumes of Lancia Fulvia Sport and Alfa Romeo Junior Z.

1971 Ferrari 3Z Spider

Three years later Chinetti committed to Zagato a second car for him. Based on a 330 GTC chassis, it would be a coupé with removable top. This model was called 330 Convertible Zagato and had few stylistic differences with the 3Z: front lights covered with Plexiglass instead of the eyelid headlight covers. Also the tail was derived from the Spyder but all angles were smoothed and the rear light cluster was enclosed in shallower niches. The most original feature was the roof which could be unhooked and stored in the boot. From Chinetti himself came another special order.

1970 Cadillac N.A.R.T.

At that time Zagato started a new project for a different four-seater, mid engined concept which became the 1970 Cadillac N.A.R.T. This would be a luxurious, sophisticated, high performance four-seater. The front wheel drive power train of a Cadillac Eldorado was relocated to create a mid-engined layout. Zagato was asked to build the prototype from the drawings and a clay model that was conceived in GM’s studios. After its completion, it was displayed at the 1971 Turin Motor Show.

1972 Fiat 132 Aster built in only 2 speciments

A Fiat, based on 132, and named Aster, was bodied as prototype as well as a Volvo GTZ. The Zagato facility in Terrazzano saw also the assembly of Lancia Beta Sport Spider that established Lancia’s name in America and Australia and the Bristol 412 convertible, whose design was very similar to the Lancia’s one.

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The 1980s: CAD – Computer Aided Design cars

The demand for exclusive spiders and coupes led to the creation of limited, numbered editions from Zagato. The Aston Martin Vantage (50 units) and Volante Zagato (33 units) were the highest expression of this economic and commercial climate. Furthermore, the Milanese coachbuilder bodied the Maserati Spyder and Karif.

Photo courtesy of Franschhoek Motor Museum

The S.Z. coupe (1989) and roadster named R.Z. (1992) were assembled here for Alfa Romeo. Both cars were born by the first application of CAD process to automobile. The S.Z. was an experimental coupé that revisited Alfa Romeo’s legendary sporting image, a true rear-wheel drive Alfa Romeo coupé, a symbol of sporting pedigree hostile to any compromise. It harks back to the philosophy of the extreme coupés that distinguish the historic Alfa – Zagato relationship: the 1900 SSZ 1954, the Giulietta SZ (Sprint Zagato) 1960, the Alfa Giulia TZ and TZ2 and the 2600 SZ 1965, Junior Z and Alfa Z6.

The 1990s: CAM – Computer Aided Manufacturing

Zagato faced the need to keep up with the new demands of an evolving market: while it organised (from 1993) a one-brand race series for Alfa Romeo S.Z. and R.Z. it was no longer solely a coachbuilder Atelier, tied to the production of sports cars, but rather a service centre now working in the extended area of transportation design. The company styled and built prototypes and show cars on behalf of car manufacturers but also railways and industrial vehicles.

In 1991 and 1993, the Design Zagato division introduced two Ferrari show cars based on the 348 and the Testarossa where styling motifs subsequently adopted on the F355 and more recently on the 360 Modena and the Enzo were used.

The 1992 Lancia Hyena

In 1992, as a tribute to the Lancia Delta Integrale victories, the Hyena concept was created and a small series of 25 cars were built. Zagato built the Raptor and the Canto concept, both powered by a Lamborghini V12 at the request of Mike Kimberley Sant’Agata Bolognese company’s CEO. Elected “Best Concept” at the 1996 edition of the Geneva Motor Show, the Lamborghini Raptor was produced in less than four months, thanks to the use of integrated technology applied to the CAD/CAM system that allowed the intermediate styling buck phase to be eliminated. The Raptor represents one of the first experiments in the use of virtual systems in support of and/or in alternative to the construction of mock-ups and concept cars.

The Lamborghini Raptor. Photo courtesy of RM Sothebys

The Lamborghini Canto represents what could maybe have been the Murcielago (anticipating the greenhouse and the interior). It featured the typical Zagato cues: the double bubble on the roof and the large rear intake of the engine, very similar to supersonic planes’ turbine.

Fiat Ecobasis

In 1998 Zagato was commissioned by FIAT to design and produce three running prototypes with low fuel consumption (3 litres/100 kilometres). The Turin-based corporation presented the Ecobasic at the Geneva Motor Show in 2000 where it was judged to be the best research concept.

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Recent years

In more recent times the company has passed under the direction of Andrea Zagato (grandson of the founder) and has its new headquarters in Rho, in the Milanese hinterland: its factory occupies an area of 23,000 square meters, of which 11,000 are covered.

© Zagato Archive

On September 25, 2008, the company issued a statement affirming an alliance with the Indian company Autoline Industries (supplier of certain vehicle parts to Tata Motors). In truth, it seemed to be an acquisition negotiation by the Indian company of 49% of the Milanese company. The agreement was signed with the intention of giving substance to the Italian brand, making Autoline available its 10 production and research plants in India and the United States and the support of about 300 designers.

2007 Diatto Ottovù

Among the most recent operations of Zagato is the design for ATM Milano (Compasso d’oro Award 2001) of the Eurotram based on Bombardier Flexity Outlook. It also presented itself at the Geneva Motor Show in 2007 with the Diatto Ottovù concept. In 2010 it celebrated Alfa Romeo’s centenary (and 90 years of collaboration with it) by presenting the Alfa Romeo TZ3 Corsa which won the design concept award at the Concorso d’eleganza Villa d’Este; a year later, small series production of the TZ3 Stradale begins. In July 2011 it was reported that specialist car builder Coventry Prototype Panels (CPP) had acquired Zagato, with Vladimir Antonov funding CPP and its recent acquisitions, but that CPP Milan s.r.l. is an independent company. At the beginning of 2012 CPP Manufacturing was acquired by Envisage Group, a consulting-service company in automotive engineering field based in Coventry. Zagato also designed non-automobile projects such as an automated guided electric commuter train for a city in Abu Dhabi.

2012 BMW Zagato Coupé

In 2012 Zagato collaborated with BMW for the realization of the BMW Zagato Coupé concept, built based on the Z4 and unveiled at Villa d’Este. In 2014 the Lamborghini 5-95 Zagato was unveiled. Commissioned by entrepreneur and car collector Alber Spiess, it was born thanks to a collaboration between Zagato and Lamborghini. Based on the Gallardo LP570-4 the car has a rounded body design, with Zagato’s signature “double-bubble”. It features some design elements that recalls the Lamborghini Raptor.

Iso Rivolta Vision GT

Meanwhile, the collaboration between Zagato and Aston Martin continues turning out several models like the V12 Zagato Coupé, the DB AR1 and the DBS Centennial series. In 2015 the Thunder Power Sedan was presented at the Frankfurt Motor Show, an electric car made by the Taiwanese Thunder which enters into an agreement with Zagato for the development of both exterior and interior design, the collaboration between the two companies also includes a future electric crossover SUV. Worth noting is the collaboration in 2017 between Sony and Zagato for the creation of the Iso Rivolta Vision Gran Turismo which is featured in the videogame series Gran Turismo. The Iso Rivolta brand is dusted off again at the end of 2020 with the GTZ, a “fuori serie” built in only 19 units.

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Sultan Brunei Car Collection

Everyone has heard stories about the Sultan of Brunei’s immense and almost mythical car collection, but few details have ever been confirmed. Shrouded in secrecy, this legendary fleet of rare and bespoke automobiles has fascinated enthusiasts for decades. Recently, a handful of insider photos emerged online, offering a glimpse into the hidden treasure trove.

What many don’t realize is that much of the collection’s extravagance can be traced back to the Sultan’s younger brother, Prince Jefri Bolkiah. With the Royal Family’s extraordinary fortune; largely built on Brunei’s vast oil and gas reserves; Prince Jefri spearheaded an era of unparalleled spending in the 1980s and 1990s. The Sultanate’s wealth was immense, with the Sultan’s net worth reportedly reaching $30 billion, enabling extravagant purchases on a scale that stunned the world.

At its peak, the Royal Family’s car collection was rumored to include around 7,000 vehicles, valued at over $5 billion. This included custom Ferraris, Bentleys, Rolls-Royces, and bespoke models from almost every luxury automaker, many of which were tailored to the exacting tastes of Prince Jefri. It’s estimated that the family’s spending on Rolls-Royces alone exceeded £480 million during the 1990s, making them the brand’s single most important clients.

Italian design house Pininfarina played a vital role in bringing many of the family’s automotive visions to life. From reengineering Ferraris like the 456 into custom sedans and wagons to crafting entirely unique vehicles, Pininfarina became deeply entwined with the Royal Family’s car projects. However, this dependence on the Sultan’s commissions came at a cost. When the family’s spending spree came to an end, Pininfarina faced severe economic difficulties, forcing it to sell parts of its private collection to survive.

In this article, we dive into some of the most iconic custom cars from the Sultan’s collection, focusing on the Italian masterpieces created by Pininfarina and other renowned coachbuilders. From bespoke Ferraris to completely reimagined Bentleys, these cars showcase an extraordinary chapter in automotive history—one driven by unparalleled wealth, obsession, and creativity.

Paolo Garella: The Architect Behind the Collection

Paolo Garella is an Italian engineer whose career spans over three decades, defined by his blend of technical expertise and creative innovation. His journey began at Goodyear’s Technical Center in Luxembourg, where he honed his skills in advanced testing and vehicle dynamics. His ability to solve complex problems and his leadership potential quickly became apparent, leading him to PTI-Albatech, where he worked on hybrid and electric vehicle projects.

In 1992, Garella joined Pininfarina, where he would become a key figure in the company’s development. He rose through the ranks, managing the Prototype Engineering and Manufacturing Department, and later founding Pininfarina Special Projects in 2002. Under his leadership, this division produced bespoke, one-off cars for clients with unique tastes, reinforcing Garella’s reputation as a master of tailored automotive solutions.

Sultan Brunei Car Collection

A defining chapter of his career was his work with the Sultan of Brunei’s legendary car collection. Garella’s ability to navigate the pressures of working with the royal family and his focus on creating personalized, exceptional vehicles earned him their trust and solidified his position as a leading figure in automotive design.

After leaving Pininfarina in 2009, Garella continued to contribute to the automotive world, founding Manifattura Automobili Torino in 2014. Throughout his career, he remained focused on craftsmanship, collaboration, and innovation, earning respect not only for his technical expertise but for his leadership and dedication to creating extraordinary cars.

Pininfarina and the Right-Hand Drive Conversions

Pininfarina’s collaboration with the Sultan of Brunei involved a unique challenge: converting left-hand drive performance cars, like the Ferrari 288 GTO and F40, to right-hand drive, as preferred by the Sultan. Led by Paolo Garella, Pininfarina’s engineers had to re-engineer the entire car, from repositioning the dashboard to adjusting the suspension, all while maintaining the cars’ performance.

In addition, Garella and his team upgraded the air-conditioning systems to handle Brunei’s tropical climate, ensuring comfort without compromising the cars’ high-performance standards. This project wasn’t just technical; it was an opportunity for Pininfarina to blend craftsmanship with engineering, creating bespoke vehicles tailored to the Sultan’s exact needs. Each car became a one-of-a-kind masterpiece, reflecting the Sultan’s vision of luxury.

The love for the 456 GT

The Ferrari 456 designed by Pietro Camardella became a key part of the Sultan of Brunei’s collection, with Pininfarina tasked to create unique versions, all known as “Venice” models. In total, around 42 bespoke Ferraris were built, including four-door sedans, five-door wagons, and two-door convertibles, all tailored to the Sultan’s preferences. Notably, Pininfarina adapted a night vision and a Porsche 928 automatic transmission to the 456, as the Sultan preferred automatic gearboxes.

Sultan Brunei Car Collection

Additionally, the cars received modifications to suit Brunei’s tropical climate, including enhanced air-conditioning and subtle design tweaks. These Venice versions weren’t just custom cars; they were a blend of luxury and innovation, each reflecting the Sultan’s distinctive vision.

The Ferrari 550 Bahar

Sultan Brunei Car Collection

The Ferrari 550 Bahar is a unique one-of-a-kind vehicle commissioned by the Sultan of Brunei for his son, Prince Bahar. Built by Pininfarina with Paolo Garella managing the project, it’s a bespoke version of the Ferrari 550 Barchetta, created before the official release of the model.

The most notable modification is the custom hardtop, transforming the open-top Barchetta into a coupe-like design for a more weather-resistant, luxurious experience. The car also features a front-mounted automatic gearbox from Mercedes-Benz, offering greater comfort compared to the traditional Ferrari manual transmission. The roof system was borrowed by the Mercedes-Benz R129 SL, but was widened for improved structure and elegance. Only three units were built, making the 550 Bahar an exclusive creation.

The Ferrari FX

Sultan Brunei Car Collection

The Ferrari FX is a unique, bespoke car created by Pininfarina for the Sultan of Brunei. Only few units were produced, featuring a flat-twelve engine from the Ferrari Testarossa and a 7-speed sequential manual transmission from Williams F1, allowing it to reach a top speed of 205 mph. Each car was custom-built to the Sultan’s specifications, blending luxury with performance. While five were delivered to Brunei, the fourth car was cancelled by the Sultan and later acquired by Dick Marconi. This car is now displayed at the Marconi Automotive Museum in California, making the Ferrari FX a rare and exceptional part of automotive history.

The Ferrari Mythos

Sultan Brunei Car Collection

Unveiled at the 1989 Tokyo Motor Show, the Mythos is a stunning concept car by Pininfarina, based on the Ferrari Testarossa. Designed by Pietro Camardella, it features a bold, wedge-shaped body with a 4.9-liter flat-12 engine producing 390 hp, paired with a 5-speed manual transmission. Though not intended for production, the Sultan of Brunei commissioned several specimens, one in red and another in turquoise, adding them to his legendary collection. The Mythos’ design would later inspire the Ferrari F50, and its story is further connected to the Ferrari F90, a proposal that became a limited production for Prince Jefri of Brunei.

The F90

Sultan Brunei Car Collection

The Ferrari F90 is a unique creation that emerged from Enrico Fumia’s rejected concept for the 1989 Tokyo Motor Show. Although the design wasn’t chosen for the show, it was revived in 1988 when Prince Jefri of Brunei requested a bespoke supercar. Fumia’s design was adapted and approved for the Prince, leading to the creation of the F90.

Unveiled in 2005, the F90 featured a Targa roof, sleek lines, and functional yet stylish elements like elliptical front motifs. It retained the Testarossa’s V12 engine but introduced innovative design features. The car was tested secretly and remained largely unknown until a 2002 photo revealed one in the Sultan’s garage. Ferrari officially recognized the F90 in 2005.

Today, the six Ferrari F90s remain part of the Sultan of Brunei’s private collection, with Fumia hoping one day to share his creation with the world.

The Bolide

Sultan Brunei Car Collection

The Ferrari F50 Bolide was an ambitious project by the Brunei Royal Family and Pininfarina in the late 1990s. The plan was to convert six F50s into right-hand-drive models and create six unique track-focused Bolide variants. While a full-scale model was made, featuring a wooden chassis and foam body, the project never reached production.

The Bolide was envisioned with a V10 engine derived from Ferrari’s F1 technology, offering a true performance experience. However, financial and logistical challenges led to its cancellation, leaving only the model as a legacy. The F50 Bolide remains a fascinating “what if” in automotive history.

The Love for Bentey

Bentley was one of the Sultan of Brunei’s favorite brands, and his collection of bespoke vehicles crafted in collaboration with Pininfarina is a testament to his love for luxury and exclusivity. These unique creations, most assembled by the Italian coachbuilder Coggiola, reflect the Sultan’s penchant for personalization and his desire to own the finest automobiles in the world.

Among the standout pieces is the Bentley Azur 2-Door Convertible, a one-of-a-kind vehicle based on the Bentley Turbo R. Finished in a striking black-on-black color scheme, it combines high performance with supreme elegance, featuring a 6.75-liter V8 engine and a rare four-wheel-drive system. The Azur 4-Door Convertible, also a custom creation, reimagined the original design into a four-door version, finished in an elegant blue with a matching interior, and similarly equipped with four-wheel drive to meet the Sultan’s specific preferences.

The Bentley B2 Coupé, originally introduced in 1994, underwent a significant interior retrofit inspired by the Bentley B3, a model the Sultan of Brunei favored for its more refined and successful cabin design. While only 13 units of the B2 were ever built, this bespoke grand tourer reflected the Sultan’s desire for exclusivity. The Bentley B3, another highly exclusive creation, was based on the Bentley Continental R and produced in an even more limited run of just 12 units. Renowned for its elegant design and luxurious interior, the B3 set a benchmark for the Sultan’s bespoke fleet, influencing the modifications made to the earlier B2 Coupé. Among the Sultan’s unique collection was also the Bentley Phoenix Cabriolet, a striking and rare model from the 1990s, with only five examples ever made. One of these was finished in the Sultan’s official shade of yellow, further enhancing its uniqueness. Additionally, the Bentley Spectre Convertible, introduced in 1995, showcased the pinnacle of personalized luxury, combining exclusive design with tailored craftsmanship to suit the Sultan’s precise tastes.

The Aston Martins

The Aston Martin AM3 and AM4 were custom creations commissioned by the Sultan of Brunei in 1995, designed by Pininfarina’s Scott A. Barras. Both models were built on the Aston Martin Vantage 600 chassis, with only three units of each produced.

The AM3 features a sleek, modern design with a composite nose cone and unique rear lights, offering a forward-thinking take on Aston Martin’s classic grille shape. The AM4, on the other hand, blends retro styling inspired by the DB5 and DB6 with modern elements, creating a muscular yet elegant silhouette.

Both cars reflect the Sultan’s desire for luxury and exclusivity, with each being a rare and distinctive addition to his extraordinary collection.

The Argento Vivo

Sultan Brunei Car Collection

The Honda Argento Vivo, unveiled at the 1995 Tokyo Motor Show, was a futuristic two-seater convertible with a sleek aluminum frame and a retractable hardtop. Captivated by its design, the Sultan of Brunei commissioned four unique versions based on the Mercedes-Benz SL73 AMG R129 platform, each with a powerful 7.3-liter V12 engine. Valued at over $1 million each, two of these bespoke vehicles were delivered to his collection, while the other two remained unfinished—one briefly appearing on eBay in 2009, and the other disappearing into mystery.

The Jaguar XJ220 Pininfarina

Sultan Brunei Car Collection

The Jaguar XJ220 Pininfarina, commissioned by the Sultan of Brunei in 1995, featured bespoke updates by Pininfarina and Coggiola. The custom design included fixed headlights, new rear lights, and a reworked rear wing, while the interior was upgraded to match its luxurious exterior in dark green. Retaining the original supercharged V6 engine and aluminum chassis, only two were made. One was destroyed in a fire, and the other’s location remains unknown.

The Cinquecento Pick-Up

Sultan Brunei Car Collection

The Fiat Cinquecento Pick-Up AH, a one-off creation by Pininfarina is a unique evolution of the original Cinquecento Pick-Up concept. Designed under the guidance of Paolo Garella, the car features a roll bar over the loading bed, Spiaggina-inspired doors, and an open-air design for a breezy, summer aesthetic. Finished in elegant “Agnelli” blue with a matching leather interior, it includes exclusive AH logos and Pininfarina badges. As a right-hand-drive model, it perfectly aligns with the Sultan’s preferences, blending compact functionality with luxurious design.

The Other Design Houses

The Rolls-Royce Majestic, created by Bertone for the Sultan of Brunei between 1995-1997, is an exclusive model with only six units built. Powered by a turbocharged V8, it features active seat belts and a luxurious interior designed to the Sultan’s specifications.

The BMW Nazca M12, a prototype designed by Fabrizio Giugiaro, was powered by a BMW V12 engine and was built as a lightweight supercar. While it never went into production, at least one was made for the Sultan, finished in a unique blue paint.

The Aston Martin Lagonda Vignale, a 1993 concept by Ghia Design, was powered by a Lincoln V8 engine, though it was intended to feature a V12. Only three units were built, with one going to the Sultan of Brunei, finished in a striking brown color and fitted with a V12 Jaguar engine.

The Legacy and Lessons of Brunei’s Automotive Obsession

The Sultan of Brunei’s car collection is a remarkable showcase of the artistry and craftsmanship that comes from working with renowned coachbuilders like Pininfarina. Each bespoke vehicle represents a unique blend of luxury, performance, and personalization, highlighting the Sultan’s deep passion for cars. From custom Ferrari 456s to one-off Aston Martins and Jaguars, these cars are not just machines but works of art. However, as the Sultan eventually stopped commissioning new cars, Pininfarina faced challenges due to their heavy reliance on this one client. With limited diversification, the company faced economic difficulties and was eventually forced to sell part of their private collection to stay afloat. It’s a reminder of how even the most successful collaborations can face challenges when they lack balance and diversification.