Sergio Sartorelli: Designer of Dreams
Designer Sergio Sartorelli was born in Alessandria in 1928; he took the degree in Mechanical Engineering at the “Politecnico” of Turin and soon became interested in cars.
The Fiat 1500 Familiare designed by Sergio Sartorelli.
The Fiat 1500 Familiare — a station wagon with a name that sounds like it should be serving you an espresso in a quaint Italian piazza. Designed by Sergio Sartorelli and produced by OSI, this car remains one of the greatest hits of the Turin-based coachbuilder, which was founded by Arrigo Olivetti and Luigi Segre. Think of OSI as that cool, stylish uncle in the Fiat family who always dressed impeccably and had a knack for making practical things look elegant. Now, Fiat had a bit of a Goldilocks situation on its hands in the early 1960s. The Fiat 1100 was a bit too small, and the Fiat 1800 was a bit too big. So what did they do? They slid the Fiat 1300/1500 right in between, and—voilà!—the perfect mid-sized option was born. Launched in 1961, the 1300 and 1500 were essentially the same car with minor cosmetic differences. The 1500 strutted around with a little extra chrome on its window frames, as if to say, “I’m the fancier sibling,” while the only other distinction was the badging on the back. Yes, really. That was it. But in the world of classic Italian cars, even the smallest detail can make all the difference in perceived style points. The 1500 Familiare took the best aspects of its sedan counterpart and added some wagon practicality, making it a fantastic choice for families who wanted a little flair with their functionality. Need space for luggage, picnic baskets, or maybe a few cases of fine Italian wine? The Familiare had you covered. Plus, thanks to its light and lively handling, it was as happy zipping through tight European streets as it was cruising on scenic countryside roads. Ultimately, the Fiat 1500 Familiare proved that practicality and panache could go hand in hand. A true Italian masterpiece—just like a well-made lasagna, but with wheels.
Designer Sergio Sartorelli was born in Alessandria in 1928; he took the degree in Mechanical Engineering at the “Politecnico” of Turin and soon became interested in cars.
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