The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Fiat 1900 Western Arrow Cabriolet by Bertone.
The Fiat 1900 Western Arrow Cabriolet, unveiled by Bertone at the 1950 Turin Motor Show, represents a distinct and innovative interpretation of the Fiat 1900 platform. This period was particularly fruitful for the Italian automotive bodywork industry, with Bertone showcasing its flair for design and innovation. The Western Arrow Cabriolet, built on the mechanics of the Fiat 1900, stood out with its unique and stylish design. Bertone also created a coupé version, reflecting the versatility and creativity of the Italian coachbuilder. The car’s design deviated from the original Fiat 1900’s long, low radiator grille, opting instead for a more traditional grille shaped like a vertical shield, lending the vehicle a more serious and refined appearance. This two-seater cabriolet was particularly notable for its avant-garde interior, which was ahead of its time. The upholstery featured sleek black leather complemented by polished metal trims, creating a sophisticated and modern look that set it apart from other cars of the era. Bertone’s design not only highlighted the elegance and functionality of the Fiat 1900’s mechanics but also demonstrated the company’s ability to infuse a personal and forward-thinking style into their vehicles. The Fiat 1900 Western Arrow Cabriolet remains a symbol of the innovative spirit and craftsmanship that characterized the Italian automotive industry in the early 1950s.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
Missing or wrong informations?
Carrozzieri-Italiani.com relies on thousend of users who help to populate the database. We do not guarantee the accuracy of the informations. Contact us if you want to contribute.