The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
Borgward Hansa 1800
The Borgward Hansa 1800 by Bertone.
Vehicle Overview
The Borgward Hansa 1800, designed by the renowned Italian coachbuilder Bertone, is a striking example of mid-20th century automotive design. By the early 1950s, Bertone had already cemented his reputation with a series of successful designs in Europe and beyond. This period marked a significant chapter in Bertone’s career as he expanded his design philosophy to German automotive engineering. The idea of creating a German car emerged alongside the fruitful partnership between Bertone and MG. For the Borgward Hansa 1800, Bertone drew on his experience with the English manufacturer to craft a design characterized by a long bonnet and ponton wings, a style that reflected his innovative approach. These design elements not only showcased Bertone’s creative vision but also embraced the modern aesthetic of the time. The interiors of the Borgward Hansa 1800 were designed with a focus on maximizing living space, offering a level of comfort and practicality that set it apart from its contemporaries. Reflecting the latest trends from the Italian bodywork school, the cabin featured clean, minimal lines that contributed to a sense of modernity and sophistication. The Hansa 1800’s minimalistic design and thoughtful interior layout resonated well with the German manufacturer. Just two years after the introduction of the Hansa 1800, Borgward leveraged the success of Bertone’s design to produce the Isabella. This model proved to be highly successful, with a production run totaling 202,839 units. The Borgward Hansa 1800 remains a testament to Bertone’s influence on automotive design, showcasing how cross-national collaborations can lead to significant innovations. Bertone’s ability to blend Italian styling with German engineering created a lasting impact, exemplified by the success of subsequent models like the Isabella.
Technical Specifications
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Body
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Year1952
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MakeBorgward
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ModelHansa 1800
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CoachbuilderBertone
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DesignerGiovanni Michelotti
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