Fiat 1400 Aurora

Vehicle Overview

The Fiat 1400 Aurora Coupé by Carrozzeria Allemano, designed by Giovanni Michelotti, was one of the highlights of the 1951 Turin Motor Show. At the time, Allemano was fully dedicated to experimenting with different body styles for the Fiat 1400, unveiling four unique designs, including the striking Aurora coupé and an eye-catching cabriolet. The Aurora Coupé stood out not only for its elegant proportions but also for its unusual three-seat layout, a rare feature that made it a practical yet stylish grand tourer. Michelotti’s design language during this period was heavily influenced by his work on Ferrari’s Gran Turismo models, particularly those he collaborated on with Vignale. This influence was clear in the Aurora’s aggressive yet refined front-end treatment, which carried the same sporty and distinctive character seen in Ferrari’s road cars of the early 1950s. The front grille design reflected Michelotti’s ability to blend luxury with performance aesthetics, giving the Aurora a strong brand identity while maintaining the elegance expected from an Allemano creation. Unlike many other coachbuilt cars of the era, the Aurora didn’t rely on excessive ornamentation. Instead, it embraced clean lines and well-balanced proportions, making it a timeless example of early post-war Italian automotive design. One particularly striking detail was the badge on the front fender, boldly displaying the model name—something that was more commonly seen on American cars of the time but rarely on Italian coachbuilt specials. This small but notable touch ensured that the Aurora didn’t just blend into the crowd—it made a statement. While the Fiat 1400 Aurora Coupé never saw mass production, it remains an important chapter in Allemano’s history. It showcased the coachbuilder’s ability to push boundaries and Michelotti’s talent for creating cars that combined innovation, elegance, and a hint of sporting flair. Today, it stands as a reminder of an era when Italian design was at its most daring and experimental.