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The Flamboyant Car Design

Between 1946 and 1950 Ghia, Stabilimenti Farina and Pininfarina proposed a limited series of car bodies with a low and flowing line whose most striking feature were the covered wheel arches on the front and rear, a solution that required to widen the car to allow steering. These cars had opulent shapes, built on the chassis of various brands and conceived with the primary function of showing off the main elegance competitions so widespread at the time (Ghia’s creations made a sensation at the “Jour d’Elegance” in Lausanne in 1946).

Build as cabriolet or coupé without central pillar, the cars were defined “flamboyant” by an American journalist of the time and this term remained as an almost official qualification for them with which the two coachbuilders gained wide notoriety in Italy and abroad, especially in France.

This definition referred to the eccentric interpretations of the aerodynamic school by French coachbuilders in the second half of the 1930s and characterized by particularly sinuous and enveloping lines.

1946 Fiat 1500 Cabriolet Gran Sport by Ghia

© Ard und Arnoud op de Weegh

Designed by Felice Bianco, Ghia built 2 Coupè (one based on Fiat 1500 and one on Fiat 1100) and 2 Cabriolets. The car shown here is the Cabriolet Fiat 1500 that was originally painted grey-blue, winner of several elegance contests all over Italy.

1946 Lancia Astura Coupè by Stabilimenti Farina

Riccardo Moncalvo

Michelotti’s creation, known as “monolith” as Michelotti himself called it, this model caused a big sensation during the fashion show in Lausanne, which also appeared on all the posters of the event. The front part anticipates the Tank Style that we will see on other models of Stabiliment Farina.

1947 Lancia Aprilia Cabriolet by Pininfarina

© Archivio Riccardo Moncalvo

Also PininFarina ventured into the Flamboyant Style with this one-off built on a Lancia Aprilia chassis. It was unveiled at the 1947 Geneva Motor Show. It survived and today is part of a private collection.

1947 Lancia Astura Cabriolet by Stabilimenti Farina

Two cabriolets built with Michelotti’s design. This model, created to amaze, won in 1947 the Coppa d’Oro at the Concorso d’Eleganza of Villa d’Este leaving behind the Cisitalia 202.

1948 Lancia Aprilia Berlinetta Sport by Ghia

Designed by Felice Bianco this Lancia Aprilia Berlinetta Sport was unveiled at the 1948 Turin Auto Show. The photo shows the two mobile wheel arche covers designed by Umberto Capalbi in open position.

1948 Alfa Romeo 6C 2500 SS by Ghia

This futuristic Super Sport convertible built on a 6C base was released in 1948 and was awarded the same year at the elegance concours in Rome and Montecarlo.

1948 Talbot T26 Record by Ghia

© Cussler Museum

The French Talbot Lago Record enjoyed a celebrity moment at the end of the 1940s thanks also to the original bodyworks set up by Ghia.

1949 Delahaye 135 by Ghia

© Artcurial

In 1949 the mechanics of the Delahaye 135 housed a sumptuous and audacious bodywork prepared by Ghia with some typical connotations that earned it the definition of “flamboyant”.

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When people think of Italy they tend to think of a great deal of different luxury goods. Italy has become known for creating quality in a number of different fields including automotive. A lot of the luxury car brands around the world have been hailed from Italy and continue to be revered today.

The Italian attitude to design and different factors including a reputation for uncompromising quality have helped to cement Italy’s reputation as one of the very greatest countries for design and innovation as well as amazing quality through pretty much every industry. We’re exploring some of the industries Italy has become known for as well as a look at the innovation made in vehicles.

Casino Gaming

One of Italy’s contributions to global culture is its role in the evolution of casino gaming. Italy is where the word casino originated and was derived from small Italian houses meant for social gatherings. Venice boasts the world’s first-ever casino!

This historical connection to gaming has left a lasting imprint on the casino industry, from elegant design concepts to game mechanics – even games some people do not think of as Italian boast a history in the country.

Roulette was based on an Italian game called Biribi. The wheel is added to the roulette gameplay but the rules are very similar to this 18th century game. When people play roulette games at an online casino they are playing a game that has had a long history and been changed by American casinos – but its origins are in Italy.

Modern Italian gaming companies have contributed significantly to the global landscape of slot games and table games with artistic flair and advanced technology. Italy’s knack for blending tradition and innovation is something that has made its way into casinos and Italian design and software engineering ensure the games are as visually pleasing as they are entertaining.

It is amazing to think how things have changed from these origins. People are now introducing technology in all kinds of different ways including testing new AI strategies on historic games that started in Europe hundreds of years ago!

Fashion

This is a link lots of people make when they think of the Italians. Italy’s fashion industry has long been a global trendsetter for its ability to marry tradition with modern trends. Milan is one of the world’s fashion capitals and is also home to some of the most renowned fashion houses that continually redefine what it means to dress well.

From Gucci and Prada to Armani and Versace, Italian designers create more than clothes—they create cultural phenomena. The luxury associated with Italian fashion stems from the dedication to high-quality materials and the artisanship passed down through generations. Italian leather is considered exceptional quality and the country is known for being thorough and using the best possible materials. Milan Fashion Week is a chance for a lot of people to showcase their designs and is viewed all over the world.

Automotive Makes a Global Impact

Not many countries have had such an amazing impact on the world of vehicles. Luxury vehicles are often Italian and people dream of winning the Lottery and buying a Lamborghini or a Ferrari.

These cars aren’t just vehicles to a lot of Italians and they are works of art that happen to move at jaw-dropping speeds. Italian automakers are masters at combining form and function and in the process creating cars that are not only mechanically advanced but also breathtakingly beautiful. Coachbuilders in Italy have been focused on detail for decades and this has helped to build a reputation for quality.

Italy’s car industry doesn’t stop at supercars. Fiat is a brand with practical yet stylish designs and has long been a symbol of urban efficiency. The Fiat 500 is an icon of compact design and accessibility, proving that Italian innovation isn’t reserved solely for the ultra-wealthy.

Sustainability is also becoming a focus in Italy’s auto sector. Electric vehicle development has picked up steam, with Italian engineers finding ways to keep their signature blend of speed, luxury, and efficiency intact while reducing carbon footprints. The Fiat 500 is one example of cars going electric in an attempt to stay eco-friendly. Even as the industry moves toward greener solutions, the hallmarks of Italian design like elegance and precision – remain front and center.

Conclusion

It is fair to say that the world has a lot to thank the Italians for. We haven’t even got into the details of things like wine (Italy is one of the world’s top producers) and all the amazing food and drink options that are available around the world. Where would we be without pizza? Cars and games are just a couple of the amazing contributions of Italian design.