Dubai, UAE – The legendary Italian automotive brand Bertone made a remarkable debut at the Dubai International Boat Show 2025, held from February 19-23 at Dubai Harbour. This milestone event marked the brand’s entry into the UAE, capturing the attention of car enthusiasts, collectors, and industry leaders alike.
A Showcase of Innovation and Performance
The star of the show was the exclusive Bertone GB110, the first model of the brand’s new era. Limited to only 33 units worldwide, this hypercar left audiences in awe with its cutting-edge performance and revolutionary design. Boasting an astonishing 1,124 horsepower, the GB110 accelerates from 0 to 300 km/h in just 12.9 seconds, reaffirming Bertone’s commitment to automotive excellence.
A Warm Welcome in the UAE
Bertone’s introduction to the UAE was met with enthusiasm and admiration from collectors, industry professionals, and media representatives. Attendees were captivated by the brand’s seamless blend of Italian elegance and advanced technology, reinforcing Bertone’s reputation as a pioneer in luxury automotive design.
The overwhelmingly positive response at the Dubai International Boat Show signals an exciting new chapter for Bertone. With this successful launch, the brand is poised to continue its expansion, shaping the future of luxury performance vehicles and cutting-edge design across multiple industries.
As Bertone looks ahead, its vision remains clear: to blend heritage with innovation, delivering unparalleled craftsmanship and high-performance engineering to the global stage.
