Lancia Lambda Coupé Gran Lusso

Vehicle Overview

The Lancia Lambda Coupé Gran Lusso by Carrozzeria Casaro, a remarkable 7th-series model, made a lasting impression at the 1927 Milan Auto Salon. This elegant automobile was a perfect blend of innovation, craftsmanship, and style, reflecting Lancia’s forward-thinking approach to automotive design. One of the standout features of this Lambda was its Kelsch coachwork system (an alternative to the Weymann System), a pioneering method that allowed for a lightweight yet highly rigid body structure. This system, originally developed in France, was licensed in Italy exclusively to Carrozzeria Casaro, ensuring that the car benefited from the latest advancements in body construction. The result was a sleek and durable design that enhanced both performance and driving comfort. Adding to its sophistication was its verniciature alla pirossilina, a revolutionary pyroxylin-based lacquer finish. This was produced under the Berryloid brand, a cutting-edge coating that provided superior durability and a beautiful high-gloss shine. Unlike traditional finishes that faded or deteriorated over time, Berryloid paint was more resistant to wear, ensuring that the Lambda Coupé Gran Lusso retained its stunning appearance for years to come. Beyond its refined aesthetics, the Lambda was already known for its groundbreaking engineering. First introduced in 1922, it was one of the first cars to feature monocoque construction, significantly improving rigidity and weight distribution. It also boasted an independent front suspension and a V4 engine, innovations that set new standards in the automotive world. By the 7th series, these technical advancements had been further refined, making the Lambda an icon of both performance and luxury. At the 1927 Milan Auto Salon, the Lancia Lambda Coupé Gran Lusso by Casaro captivated visitors with its combination of cutting-edge technology, elegant design, and superior craftsmanship. With its advanced Kelsch bodywork, stunning Berryloid finish, and Lancia’s signature engineering, it stood as a true testament to the golden era of automotive innovation—an automobile that embodied both style and progress.