Maserati is an all-time legend when it comes to luxury sports vehicles and is one of the most well-known brands on the planet. Founded by three brothers in Bologna, Italy in 1914, the Maserati brand has stood the test of time. Producing some of the finest cars around, the brand is best known for its luxury cars, race cars and grand tourers which all offer sleek designs, a powerful engine, and advanced technology.
While Maserati have a rich racing history, producing exclusively race cars in the early days, their expansion into luxury road cars marked the brands expansion into a wider range of markets. Today, the Italian brand is headquartered in Modena, Italy, in which the striking trident logo pays tribute to the Neptune fountain in Bologna and is a reminder of the strength and vigor of the brand and its origins.
The history of Maserati
Below, we’ll take a further look at home Maserati grew to become a distinct brand that will go down in history.
Rooted in a passion for automotive engineering, Maserati was founded by three brothers, whose father was a railroad worker. Alfieri, Ettore and Ernesto Maserati were gifted engineers and were intrigued by powerful automotive engines and the mechanics that powered them.
While the brothers initially began producing spark plugs, their activity shifted towards race cars at the end of World War I. From this point on, the legend of Maserati grown into the phenomenon it is today.
Maserati’s influence on the world stage
Today, statistics show that the US is the largest purchaser of Maseratis. In 2023, vehicle sales reached around 8,000 units, while on average the brand sells 7,500 each year in the US. For those purchasing such luxury, its vital to give the car its full glory by maintaining the vehicle and purchasing only the highest quality parts.
Maserati owners can purchase tires online at a nationwide quality store that ensures the Maserati vehicle will continue to live up to its title.
The earliest racing success
One of the earliest performance models created by the Maserati brothers was the Tipo 26 which both featured and triumphed in the 1926 Targa Florio. This significant victory marked the first success for Maserati in the race car world, signaling their great potential in competitive racing.
Since then, Maserati have gone on to feature in several Grand Prix and World Championship races. With the help of Juan Manuel Fangio, Maserati soared to success and have had many feats thanks to the excellence of Maserati combined with Fangio’s skill behind the wheel.
Aside from circuit racing, Maserati’s reach has extended to the US where they have been involved in iconic American races like the Indianapolis 500. It is here that Maserati really secured their position on the world stage, demonstrating their ability to compete and win in some of the world’s top racing events.
The latest Maserati models
As of 2024, Maserati produce sports cars, SUV’s and luxury Sedans. Some of their top models currently include the GranCabrio, described as a balance of tradition and innovation. The car also features a racer style cockpit, the Maserati Intelligence Assistant (MIA), and the most impressive hand-crafted features, from next level sound, to a 571 HP, and 2.7 second acceleration.
Other top models include the MC20, which is a super sports car that pushes the boundaries of time. As one of the most exotic models in the range, the MC20 features perfectly sculptured engineering, as well as a sleek and elegant, yet muscular build.
Overall Maserati is one of the strongest automotive brands on the planet and has an unshakable presence across the globe. From their one of a kind, powerful and always successful race cars, to their luxury road models that take every day driving to a whole new level, nothing quite beats the elegance and vigor of the Maserati brand.
