The Automobili Pininfarina PURA Vision design concept has secured the esteemed Red Dot Award: Design Concept 2024, solidifying its position as one of the most innovative and groundbreaking automotive designs of the year.
The Red Dot Award is widely recognised as a global symbol of design excellence, with a jury of designers, professors, and journalists meticulously evaluating entries for innovation, design quality, and creative vision. PURA Vision’s selection as the winner of the Design Concept category underscores its impressive design language and futuristic vision.
Dave Amantea, Chief Design Officer at Automobili Pininfarina, commented: “Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team. PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy which is inspiring the next generation of our cars.”
This victory follows earlier accolades for the PURA Vision, including wins at the iF Design 2024 Product Awards and the 2024 International Design Awards, further cementing its influence in the world of luxury automotive design.
The PURA Vision concept boldly redefines the Luxury Utility Vehicle (LUV) with sleek cab-rear proportions that blend timeless elegance with meticulous detailing, creating a vehicle that stands out in terms of both aesthetics and functionality. The design evokes Pininfarina’s rich heritage while propelling the brand into the future of automotive luxury.
Key design elements include its low bonnet and high fenders, drawing inspiration from the classic 1947 Cisitalia, a legendary model in the Pininfarina lineup. Additionally, the expansive glasshouse, influenced by the Alfa Romeo Superflow IV, and the tri-opening pillarless lounge doors, offer an unrestricted view and access to a futuristic, luxurious 2+2 cabin.
The design also pays homage to the pillarless construction of the Lancia Florida, another iconic model from the 1950s, designed by Battista Farina. This influence is further carried through in recent Pininfarina designs, including the one-off Battista Cinquantacinque.
PURA Vision’s exterior is further enhanced by finely crafted details, such as an anodised aluminium beltline that runs seamlessly around the glasshouse, forming an elegant, unbroken arc that exemplifies Pininfarina’s commitment to precision and elegance.
With its innovative design and lineage rooted in automotive history, PURA Vision represents a bold vision for the future of Automobili Pininfarina, continuing the legacy of creating vehicles that blend art and technology into a harmonious expression of luxury and performance.
