carrozzieri-italiani.com

The ultimate italian coachbuilder site

18 Modern Coachbuilt Cars Every Collector Must Own

Maserati Sciàdipersia Cabriolet

In the world of automotive design, fuoriserie stands as a symbol of bespoke craftsmanship, luxury, and exclusivity. The term, which translates to “out of series” in Italian, refers to vehicles that are custom-built outside the regular production lines of major car manufacturers. Rooted in the early days of the automobile industry, when wealthy clients sought unique designs tailored to their tastes, fuoriserie cars have always been an expression of individuality and artistic vision. In Italy, the tradition of coachbuilding has been upheld by renowned carrozzieri (coachbuilders), who take the chassis and mechanics of a car and transform them into something completely distinct.

Historically, coachbuilders like Pininfarina, Bertone, and Zagato became legendary for their ability to reimagine automobiles as rolling works of art. These companies turned ordinary cars into masterpieces, designing custom bodies with elegant lines, intricate details, and cutting-edge aerodynamics. While mass production has largely overtaken the car industry, these Italian firms continue to push the boundaries of creativity, producing extremely limited-edition vehicles that stand apart from anything available on the market.

In recent years, a resurgence of interest in modern fuoriserie has taken place. These custom coachbuilt cars combine the best of two worlds: the iconic craftsmanship and design principles of the past with the advanced technology and performance capabilities of the present. Crafted for collectors and enthusiasts, these vehicles are made in extremely small numbers, often fewer than 10 units, ensuring that each car is a rare gem in the world of automotive engineering.

What follows is a look at 20 modern fuoriserie cars, all created by Italian coachbuilders in limited editions. Each of these cars represents the pinnacle of custom automotive design, blending timeless aesthetics with cutting-edge technology. From Ferrari and Alfa Romeo to Aston Martin and Bentley, these extraordinary vehicles showcase the enduring legacy and innovation of Italy’s finest carrozzerie, continuing a tradition that has captivated the world for over a century.

Alfa Romeo Disco Volante by Touring Superleggera (8 pcs)

Alfa Romeo Disco Volante by Touring Superleggera (8 pcs)

The Alfa Romeo Disco Volante, based on the Alfa Romeo 8C Competizione, is an exclusive two-seater coupé designed by Touring Superleggera and built in a limited series of just 8 specimens. Unveiled at the 2012 Geneva Motor Show, this modern interpretation draws inspiration from the iconic Alfa Romeo C52 of 1952. The car features a front-central engine with a transaxle drivetrain, boasting a 4.7-liter V8 engine delivering 450 PS. Its dynamic design blends power and elegance, with striking proportions and dramatic styling. A true collector’s piece, it won the Design Award for Concept Cars & Prototypes at the Concorso d’Eleganza Villa d’Este 2013.

___explore more
Ferrari 599 GTZ Nibbio by Zagato (7 pcs)

Ferrari 599 GTZ Nibbio by Zagato (7 pcs)

The Ferrari 599 GTZ Nibbio, crafted by Zagato, is a bold, custom transformation of the Ferrari 599 GTB, featuring Zagato’s signature "double-bubble" roof and aggressive styling. With only nine examples produced, including two Spyders, this ultra-limited edition car combines Ferrari performance with Zagato's iconic design, making it a rare collector's masterpiece.

___explore more
Ferrari Sergio by Pininfarina (6 pcs)

Ferrari Sergio by Pininfarina (6 pcs)

The Ferrari Sergio, designed by Pininfarina, is a rare masterpiece with only six units built, each sold to handpicked clients for $3 million. Based on the Ferrari 458 Spider, the production model features significant changes from the original concept, including a windshield and removable hardtop for practicality. It retains Pininfarina’s unique design flair while sharing components with the 458 Spider. Powered by a 4.5-liter V8 engine delivering 562 horsepower, it accelerates from 0-60 mph in just 3 seconds, blending Ferrari’s performance with Pininfarina’s legacy.

___explore more
Automobili Speciali Zerouno by Italdesign (5 pcs)

Automobili Speciali Zerouno by Italdesign (5 pcs)

The Italdesign Zerouno, introduced at the 2017 Geneva Motor Show, is the first model from the recent founded Italdesign Automobili Speciali. Based on the Audi R8, only five units of this exclusive supercar were built. Powered by a 5.2-liter V10 engine, the Zerouno accelerates from 0 to 100 km/h in 3.2 seconds and reaches a top speed of 330 km/h. With a carbon fiber body and extensive customization options, the Zerouno combines cutting-edge design with high-performance

___explore more
Ferrari Berlinetta Lusso by Touring Superleggera (5 pcs)

Ferrari Berlinetta Lusso by Touring Superleggera (5 pcs)

**Ferrari Berlinetta Lusso by Touring Superleggera** The Ferrari Berlinetta Lusso by Touring Superleggera is an ultra-exclusive reimagining of the Ferrari F12 Berlinetta, with only 5 units produced. Inspired by the legendary Ferrari 166 MM of the 1950s, the Berlinetta Lusso was crafted as a luxurious grand tourer, blending classic design with modern performance. Retaining the F12’s powerful 6.3-liter V12 engine and advanced mechanics, Touring Superleggera focused on weight reduction and hand-crafted styling. With hand-beaten aluminum and carbon fiber components, each car was customized to the owner’s specifications, representing the pinnacle of modern coachbuilding.

___explore more
Bentley Mulsanne Coupé by Ares Modena

Bentley Mulsanne Coupé by Ares Modena

The Bentley Mulsanne Coupé by Ares Design is a bespoke creation that transforms the classic four-door Mulsanne into a sleek, handcrafted coupé. Built in extremely limited numbers, this exclusive vehicle honors Bentley’s luxurious heritage while incorporating modern innovations. Using a mix of state-of-the-art technology and traditional craftsmanship, Ares Design reimagines the Mulsanne with elegant exterior lines and a meticulously detailed interior. This coupé offers a unique, personalized driving experience, blending Bentley's timeless appeal with the ultimate in bespoke automotive luxury.

___explore more
New Stratos by Manifattura Automobili Torino (25 pcs)

New Stratos by Manifattura Automobili Torino (25 pcs)

The New Stratos is a modern reimagining of the iconic Lancia Stratos, built on the Ferrari F430 platform. Initially crafted as a one-off by Pininfarina in 2010, it was later produced in a limited run of 25 units by Manifattura Automobili Torino, starting in 2018. Commissioned by collector Michael Stoscheck, the New Stratos brings the legendary 1970s rally car into the modern era. Combining Ferrari performance with bespoke design, this limited-edition sports coupé offers enthusiasts a unique blend of history and innovation.

___explore more
Ares Panther ProgettoUno (21 pcs)

Ares Panther ProgettoUno (21 pcs)

The Ares Panther, also known as the Panther ProgettoUno, is the first creation from ARES DESIGN’s ‘Legends Reborn’ series, reviving the iconic 1970s De Tomaso Pantera. Built in a limited run of 21 units, the Panther is crafted from carbon fiber for a lightweight and durable structure. Based on the Lamborghini Huracán, it boasts a 5204cc naturally aspirated V10 engine delivering 650 hp and 600 Nm of torque. The Panther blends classic proportions with cutting-edge performance, offering a modern interpretation of the legendary Pantera while embracing advanced engineering and craftsmanship.

___explore more
Maserati Sciàdipersia Cabriolet by Touring Superleggera (14 pcs)

Maserati Sciàdipersia Cabriolet by Touring Superleggera (14 pcs)

The Maserati Sciàdipersia Cabriolet, crafted by Touring Superleggera, is a stunning four-seater convertible limited to just 14 units. Inspired by Maserati’s legendary 5000GT Shah of Persia and the iconic 3500GT from the 1950s, this bespoke masterpiece blends classic elegance with modern luxury. Its sleek, flowing lines, dramatic proportions, and handcrafted details reflect the artistry of coachbuilding. With customizable interior finishes and a design that emphasizes timeless sophistication, the Sciàdipersia Cabriolet is a true statement of exclusivity and craftsmanship in the world of luxury automobiles.

___explore more
Nissan GT-R 50 by Italdesign (20 pcs)

Nissan GT-R 50 by Italdesign (20 pcs)

The Nissan GT-R 50 by Italdesign is a limited-edition masterpiece created to celebrate the 50th anniversaries of both the Nissan GT-R and Italdesign. Built on the Nissan GT-R NISMO platform, this exclusive model boasts a hand-built, NISMO-tuned 3.8-liter twin-turbocharged V6 engine delivering 720 PS. Only 20 units of this highly personalized, road-going version were produced, combining Japanese engineering excellence with Italian design. Each vehicle allows buyers to customize specifications, including liveries inspired by legendary GT-R models, making this car a true collector’s item and a symbol of collaboration between two iconic brands.

___explore more
Aston Martin DBS GT Zagato (19 pcs)

Aston Martin DBS GT Zagato (19 pcs)

The Aston Martin DBS GT Zagato is an ultra-exclusive grand tourer, with only 19 units being produced. Designed by Zagato, it features unique elements such as a wide three-dimensional front grille, a distinctive hood opening, and a crystal-free double canopy rear window. The car's luxurious exterior includes 18-karat gold badges. Inside, the exclusivity continues with 3D-printed metallic elements, customizable in aluminum, carbon fiber, or a thin gold layer via PVD technology.

___explore more
Touring Aero3 by Touring Superleggera (15 pcs)

Touring Aero3 by Touring Superleggera (15 pcs)

The Touring Aero3, based on the Ferrari F12 Berlinetta, is a limited-edition masterpiece with only 15 units to be produced. Featuring an aluminum "superleggera" body, the Aero3 is inspired by the streamlined style of Touring’s 1930s models, particularly the Alfa Romeo 8C 2900B. Designed for beauty rather than efficiency, the teardrop shape defines its sleek, harmonious curves. With a powerful V12 engine and bespoke customization options, the Aero3 offers both stunning aesthetics and exhilarating performance. Its dorsal fin, inspired by early aerodynamic studies, adds to the car’s unique design, blending history with modern flair.

___explore more
Iso Rivolta GTZ by Zagato (19 pcs)

Iso Rivolta GTZ by Zagato (19 pcs)

The Iso Rivolta GTZ marks the rebirth of the Iso Rivolta brand, limited to just 19 units and inspired by the legendary Iso Rivolta A3C of the 1960s. Paying tribute to the race-winning Grifo A3C and its Bizzarrini 5300 variant, the GTZ carries on the legacy of Italian engineering excellence. Based on the 660 hp Corvette and featuring bespoke carbon fiber bodywork, this stunning Gran Turismo was meticulously crafted by Zagato. With unique components and a modern yet classic design, the GTZ blends history and innovation, making it a coveted collector's car.

___explore more
Touring Arese RH95 (18 pcs)

Touring Arese RH95 (18 pcs)

The Touring Arese RH95 is the latest masterpiece from Touring Superleggera, celebrating 95 years of the brand's heritage. Based on the Ferrari 488 GTB, this is Touring's first mid-engine supercar, featuring bold yet refined design elements, including novel scissor doors and a distinctive dorsal scoop that enhances engine cooling. Inspired by the Disco Volante and AERO3, the RH95's sleek, sculpted body offers a blend of elegance and drama. Inside, the Aero "Cocoon" concept creates individualized cockpits, with personalized details like monogrammed seats. Powered by a 670 hp V8, only 18 units will be handbuilt, each requiring 5,000 hours of craftsmanship.

___explore more
Bertone GB110 (33 pcs)

Bertone GB110 (33 pcs)

The Bertone GB110 is a limited-edition hypercar that delivers staggering performance while paying tribute to the brand’s iconic 1960s and 70s designs. Powered by a twin-turbocharged 5.2-liter V10 engine, based on the Lamborghini Huracán platform, the GB110 produces 1,100 horsepower and 1,100 Nm of torque, accelerating from 0 to 100 km/h in just 2.79 seconds with a top speed exceeding 380 km/h. Its distinctive design, featuring narrow headlights, an elongated hood, and a bold rear profile, enhances both aerodynamics and aesthetics. Limited to 33 units, the GB110 also pioneers eco-friendly innovation, using a unique fuel system that converts plastic waste into fossil fuel, reflecting Bertone’s commitment to sustainability. This hypercar symbolizes Bertone’s return, blending performance, luxury, and cutting-edge technology.

___explore more
AGTZ Twin Tail by Zagato and La Squadra (19 pcs)

AGTZ Twin Tail by Zagato and La Squadra (19 pcs)

The AGTZ Twin Tail, inspired by the legendary A220, fuses the elegance of the past with futuristic innovation. Built on the A110 berlinette chassis, this limited-edition GT car offers a unique feature: removable rear bodywork, allowing owners to switch between graceful longtail and muscular shorttail configurations. Priced at €650,000 before taxes, the AGTZ Twin Tail combines modern driving performance with timeless design, celebrating personalization and craftsmanship. With only 19 units to be produced, it’s a rare masterpiece that highlights individuality and ushers in a new era of automotive excellence.

___explore more
 Morgan Midsummer by Pininfarina (50 pcs)

Morgan Midsummer by Pininfarina (50 pcs)

The Morgan Midsummer by Pininfarina is a limited-edition barchetta that blends traditional craftsmanship with modern design. Born from the collaboration between Morgan Motor Company and Pininfarina, only 50 units will be produced, making it a highly exclusive collector’s item. The sleek exterior features sustainable teak wood accents, enhancing its elegance and connection to nature, while the hand-stitched leather interior offers luxurious comfort. Powered by a turbocharged six-cylinder engine and featuring adjustable Nitron shock absorbers, the Midsummer delivers exhilarating performance. Marked by the prestigious “Pininfarina Fuoriserie” badge, it is a celebration of the rich legacies of both brands.

___explore more
Touring Veloce12 by Touring Superleggera (30 pcs)

Touring Veloce12 by Touring Superleggera (30 pcs)

The Touring Veloce12, based on the Ferrari 550, is a limited-edition supercar blending mid-century Italian coachbuilding elegance with cutting-edge design. Crafted by Carrozzeria Touring Superleggera, the Veloce12 features a lightweight carbon fiber body and advanced engineering, including CAD technology and FEM analysis, for precision and performance. Powered by an upgraded 5.5L V12 engine delivering 503hp, the Veloce12 accelerates from 0 to 100 km/h in just 4.4 seconds, with a top speed of 320 km/h. With bespoke wheels, a Brembo braking system, and a luxurious handcrafted interior, this masterpiece of Italian craftsmanship is limited to just 30 units.

___explore more
5 1 vote
Article Rating
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Sultan Brunei Car Collection

Everyone has heard stories about the Sultan of Brunei’s immense and almost mythical car collection, but few details have ever been confirmed. Shrouded in secrecy, this legendary fleet of rare and bespoke automobiles has fascinated enthusiasts for decades. Recently, a handful of insider photos emerged online, offering a glimpse into the hidden treasure trove.

What many don’t realize is that much of the collection’s extravagance can be traced back to the Sultan’s younger brother, Prince Jefri Bolkiah. With the Royal Family’s extraordinary fortune; largely built on Brunei’s vast oil and gas reserves; Prince Jefri spearheaded an era of unparalleled spending in the 1980s and 1990s. The Sultanate’s wealth was immense, with the Sultan’s net worth reportedly reaching $30 billion, enabling extravagant purchases on a scale that stunned the world.

At its peak, the Royal Family’s car collection was rumored to include around 7,000 vehicles, valued at over $5 billion. This included custom Ferraris, Bentleys, Rolls-Royces, and bespoke models from almost every luxury automaker, many of which were tailored to the exacting tastes of Prince Jefri. It’s estimated that the family’s spending on Rolls-Royces alone exceeded £480 million during the 1990s, making them the brand’s single most important clients.

Italian design house Pininfarina played a vital role in bringing many of the family’s automotive visions to life. From reengineering Ferraris like the 456 into custom sedans and wagons to crafting entirely unique vehicles, Pininfarina became deeply entwined with the Royal Family’s car projects. However, this dependence on the Sultan’s commissions came at a cost. When the family’s spending spree came to an end, Pininfarina faced severe economic difficulties, forcing it to sell parts of its private collection to survive.

In this article, we dive into some of the most iconic custom cars from the Sultan’s collection, focusing on the Italian masterpieces created by Pininfarina and other renowned coachbuilders. From bespoke Ferraris to completely reimagined Bentleys, these cars showcase an extraordinary chapter in automotive history—one driven by unparalleled wealth, obsession, and creativity.

Paolo Garella: The Architect Behind the Collection

Paolo Garella is an Italian engineer whose career spans over three decades, defined by his blend of technical expertise and creative innovation. His journey began at Goodyear’s Technical Center in Luxembourg, where he honed his skills in advanced testing and vehicle dynamics. His ability to solve complex problems and his leadership potential quickly became apparent, leading him to PTI-Albatech, where he worked on hybrid and electric vehicle projects.

In 1992, Garella joined Pininfarina, where he would become a key figure in the company’s development. He rose through the ranks, managing the Prototype Engineering and Manufacturing Department, and later founding Pininfarina Special Projects in 2002. Under his leadership, this division produced bespoke, one-off cars for clients with unique tastes, reinforcing Garella’s reputation as a master of tailored automotive solutions.

Sultan Brunei Car Collection

A defining chapter of his career was his work with the Sultan of Brunei’s legendary car collection. Garella’s ability to navigate the pressures of working with the royal family and his focus on creating personalized, exceptional vehicles earned him their trust and solidified his position as a leading figure in automotive design.

After leaving Pininfarina in 2009, Garella continued to contribute to the automotive world, founding Manifattura Automobili Torino in 2014. Throughout his career, he remained focused on craftsmanship, collaboration, and innovation, earning respect not only for his technical expertise but for his leadership and dedication to creating extraordinary cars.

Pininfarina and the Right-Hand Drive Conversions

Pininfarina’s collaboration with the Sultan of Brunei involved a unique challenge: converting left-hand drive performance cars, like the Ferrari 288 GTO and F40, to right-hand drive, as preferred by the Sultan. Led by Paolo Garella, Pininfarina’s engineers had to re-engineer the entire car, from repositioning the dashboard to adjusting the suspension, all while maintaining the cars’ performance.

In addition, Garella and his team upgraded the air-conditioning systems to handle Brunei’s tropical climate, ensuring comfort without compromising the cars’ high-performance standards. This project wasn’t just technical; it was an opportunity for Pininfarina to blend craftsmanship with engineering, creating bespoke vehicles tailored to the Sultan’s exact needs. Each car became a one-of-a-kind masterpiece, reflecting the Sultan’s vision of luxury.

The love for the 456 GT

The Ferrari 456 designed by Pietro Camardella became a key part of the Sultan of Brunei’s collection, with Pininfarina tasked to create unique versions, all known as “Venice” models. In total, around 42 bespoke Ferraris were built, including four-door sedans, five-door wagons, and two-door convertibles, all tailored to the Sultan’s preferences. Notably, Pininfarina adapted a night vision and a Porsche 928 automatic transmission to the 456, as the Sultan preferred automatic gearboxes.

Sultan Brunei Car Collection

Additionally, the cars received modifications to suit Brunei’s tropical climate, including enhanced air-conditioning and subtle design tweaks. These Venice versions weren’t just custom cars; they were a blend of luxury and innovation, each reflecting the Sultan’s distinctive vision.

The Ferrari 550 Bahar

Sultan Brunei Car Collection

The Ferrari 550 Bahar is a unique one-of-a-kind vehicle commissioned by the Sultan of Brunei for his son, Prince Bahar. Built by Pininfarina with Paolo Garella managing the project, it’s a bespoke version of the Ferrari 550 Barchetta, created before the official release of the model.

The most notable modification is the custom hardtop, transforming the open-top Barchetta into a coupe-like design for a more weather-resistant, luxurious experience. The car also features a front-mounted automatic gearbox from Mercedes-Benz, offering greater comfort compared to the traditional Ferrari manual transmission. The roof system was borrowed by the Mercedes-Benz R129 SL, but was widened for improved structure and elegance. Only three units were built, making the 550 Bahar an exclusive creation.

The Ferrari FX

Sultan Brunei Car Collection

The Ferrari FX is a unique, bespoke car created by Pininfarina for the Sultan of Brunei. Only few units were produced, featuring a flat-twelve engine from the Ferrari Testarossa and a 7-speed sequential manual transmission from Williams F1, allowing it to reach a top speed of 205 mph. Each car was custom-built to the Sultan’s specifications, blending luxury with performance. While five were delivered to Brunei, the fourth car was cancelled by the Sultan and later acquired by Dick Marconi. This car is now displayed at the Marconi Automotive Museum in California, making the Ferrari FX a rare and exceptional part of automotive history.

The Ferrari Mythos

Sultan Brunei Car Collection

Unveiled at the 1989 Tokyo Motor Show, the Mythos is a stunning concept car by Pininfarina, based on the Ferrari Testarossa. Designed by Pietro Camardella, it features a bold, wedge-shaped body with a 4.9-liter flat-12 engine producing 390 hp, paired with a 5-speed manual transmission. Though not intended for production, the Sultan of Brunei commissioned several specimens, one in red and another in turquoise, adding them to his legendary collection. The Mythos’ design would later inspire the Ferrari F50, and its story is further connected to the Ferrari F90, a proposal that became a limited production for Prince Jefri of Brunei.

The F90

Sultan Brunei Car Collection

The Ferrari F90 is a unique creation that emerged from Enrico Fumia’s rejected concept for the 1989 Tokyo Motor Show. Although the design wasn’t chosen for the show, it was revived in 1988 when Prince Jefri of Brunei requested a bespoke supercar. Fumia’s design was adapted and approved for the Prince, leading to the creation of the F90.

Unveiled in 2005, the F90 featured a Targa roof, sleek lines, and functional yet stylish elements like elliptical front motifs. It retained the Testarossa’s V12 engine but introduced innovative design features. The car was tested secretly and remained largely unknown until a 2002 photo revealed one in the Sultan’s garage. Ferrari officially recognized the F90 in 2005.

Today, the six Ferrari F90s remain part of the Sultan of Brunei’s private collection, with Fumia hoping one day to share his creation with the world.

The Bolide

Sultan Brunei Car Collection

The Ferrari F50 Bolide was an ambitious project by the Brunei Royal Family and Pininfarina in the late 1990s. The plan was to convert six F50s into right-hand-drive models and create six unique track-focused Bolide variants. While a full-scale model was made, featuring a wooden chassis and foam body, the project never reached production.

The Bolide was envisioned with a V10 engine derived from Ferrari’s F1 technology, offering a true performance experience. However, financial and logistical challenges led to its cancellation, leaving only the model as a legacy. The F50 Bolide remains a fascinating “what if” in automotive history.

The Love for Bentey

Bentley was one of the Sultan of Brunei’s favorite brands, and his collection of bespoke vehicles crafted in collaboration with Pininfarina is a testament to his love for luxury and exclusivity. These unique creations, most assembled by the Italian coachbuilder Coggiola, reflect the Sultan’s penchant for personalization and his desire to own the finest automobiles in the world.

Among the standout pieces is the Bentley Azur 2-Door Convertible, a one-of-a-kind vehicle based on the Bentley Turbo R. Finished in a striking black-on-black color scheme, it combines high performance with supreme elegance, featuring a 6.75-liter V8 engine and a rare four-wheel-drive system. The Azur 4-Door Convertible, also a custom creation, reimagined the original design into a four-door version, finished in an elegant blue with a matching interior, and similarly equipped with four-wheel drive to meet the Sultan’s specific preferences.

The Bentley B2 Coupé, originally introduced in 1994, underwent a significant interior retrofit inspired by the Bentley B3, a model the Sultan of Brunei favored for its more refined and successful cabin design. While only 13 units of the B2 were ever built, this bespoke grand tourer reflected the Sultan’s desire for exclusivity. The Bentley B3, another highly exclusive creation, was based on the Bentley Continental R and produced in an even more limited run of just 12 units. Renowned for its elegant design and luxurious interior, the B3 set a benchmark for the Sultan’s bespoke fleet, influencing the modifications made to the earlier B2 Coupé. Among the Sultan’s unique collection was also the Bentley Phoenix Cabriolet, a striking and rare model from the 1990s, with only five examples ever made. One of these was finished in the Sultan’s official shade of yellow, further enhancing its uniqueness. Additionally, the Bentley Spectre Convertible, introduced in 1995, showcased the pinnacle of personalized luxury, combining exclusive design with tailored craftsmanship to suit the Sultan’s precise tastes.

The Aston Martins

The Aston Martin AM3 and AM4 were custom creations commissioned by the Sultan of Brunei in 1995, designed by Pininfarina’s Scott A. Barras. Both models were built on the Aston Martin Vantage 600 chassis, with only three units of each produced.

The AM3 features a sleek, modern design with a composite nose cone and unique rear lights, offering a forward-thinking take on Aston Martin’s classic grille shape. The AM4, on the other hand, blends retro styling inspired by the DB5 and DB6 with modern elements, creating a muscular yet elegant silhouette.

Both cars reflect the Sultan’s desire for luxury and exclusivity, with each being a rare and distinctive addition to his extraordinary collection.

The Argento Vivo

Sultan Brunei Car Collection

The Honda Argento Vivo, unveiled at the 1995 Tokyo Motor Show, was a futuristic two-seater convertible with a sleek aluminum frame and a retractable hardtop. Captivated by its design, the Sultan of Brunei commissioned four unique versions based on the Mercedes-Benz SL73 AMG R129 platform, each with a powerful 7.3-liter V12 engine. Valued at over $1 million each, two of these bespoke vehicles were delivered to his collection, while the other two remained unfinished—one briefly appearing on eBay in 2009, and the other disappearing into mystery.

The Jaguar XJ220 Pininfarina

Sultan Brunei Car Collection

The Jaguar XJ220 Pininfarina, commissioned by the Sultan of Brunei in 1995, featured bespoke updates by Pininfarina and Coggiola. The custom design included fixed headlights, new rear lights, and a reworked rear wing, while the interior was upgraded to match its luxurious exterior in dark green. Retaining the original supercharged V6 engine and aluminum chassis, only two were made. One was destroyed in a fire, and the other’s location remains unknown.

The Cinquecento Pick-Up

Sultan Brunei Car Collection

The Fiat Cinquecento Pick-Up AH, a one-off creation by Pininfarina is a unique evolution of the original Cinquecento Pick-Up concept. Designed under the guidance of Paolo Garella, the car features a roll bar over the loading bed, Spiaggina-inspired doors, and an open-air design for a breezy, summer aesthetic. Finished in elegant “Agnelli” blue with a matching leather interior, it includes exclusive AH logos and Pininfarina badges. As a right-hand-drive model, it perfectly aligns with the Sultan’s preferences, blending compact functionality with luxurious design.

The Other Design Houses

The Rolls-Royce Majestic, created by Bertone for the Sultan of Brunei between 1995-1997, is an exclusive model with only six units built. Powered by a turbocharged V8, it features active seat belts and a luxurious interior designed to the Sultan’s specifications.

The BMW Nazca M12, a prototype designed by Fabrizio Giugiaro, was powered by a BMW V12 engine and was built as a lightweight supercar. While it never went into production, at least one was made for the Sultan, finished in a unique blue paint.

The Aston Martin Lagonda Vignale, a 1993 concept by Ghia Design, was powered by a Lincoln V8 engine, though it was intended to feature a V12. Only three units were built, with one going to the Sultan of Brunei, finished in a striking brown color and fitted with a V12 Jaguar engine.

The Legacy and Lessons of Brunei’s Automotive Obsession

The Sultan of Brunei’s car collection is a remarkable showcase of the artistry and craftsmanship that comes from working with renowned coachbuilders like Pininfarina. Each bespoke vehicle represents a unique blend of luxury, performance, and personalization, highlighting the Sultan’s deep passion for cars. From custom Ferrari 456s to one-off Aston Martins and Jaguars, these cars are not just machines but works of art. However, as the Sultan eventually stopped commissioning new cars, Pininfarina faced challenges due to their heavy reliance on this one client. With limited diversification, the company faced economic difficulties and was eventually forced to sell part of their private collection to stay afloat. It’s a reminder of how even the most successful collaborations can face challenges when they lack balance and diversification.