As the world gathers at Milano Design Week, Italdesign emerges with an unparalleled showcase, debuting the 1:1 physical model of the Asso di Picche in Movimento. A testament to precision and artisanal mastery, this model transcends digital renderings to embody the essence of Italdesign’s vision and commitment to excellence. On display from April 15-21, this remarkable creation beckons enthusiasts and industry insiders alike to witness automotive history in the making.
Joaquin Garcia, Head of Design at Italdesign, reflects on the significance of tangible models in today’s digital age: “In an era dominated by digital innovation, a tangible 1:1 model remains central in its ability to captivate, inspire, and evoke genuine emotional response.” Garcia emphasizes the importance of public input in refining designs to meet customer expectations, underscoring Italdesign’s dedication to perfection.
CEO Antonio Casu highlights Italdesign’s unparalleled expertise in modeling and coachbuilding, essential for maintaining quality and competitiveness on a global scale. From the Nissan GT-R50 to the Caterham Project V concept coupé, Italdesign’s projects are a testament to their commitment to excellence.
Crafted from a fusion of epoxy resin and plexiglass, the Asso di Picche in Movimento model is meticulously detailed, coated in metallic grey paint with hints of blue, evoking a sense of motion and fluidity. Every aspect, from the lighting clusters to the precision-engineered rims and tires, showcases Italdesign’s dedication to perfection.
Beyond celebrating Italdesign’s heritage, the Asso di Picche in Movimento offers a modern interpretation of the original Audi Karmann Asso di Picche, a timeless masterpiece designed by the legendary Giorgetto Giugiaro in 1973. Garcia explains, “It suggests a humanized approach to technology and prioritizes sustainability, enhancing the human-centric connection between driver, vehicle, and nature.”
Every detail of the Asso di Picche in Movimento is meticulously crafted with the needs of the driver and passengers in mind. From enhanced safety features to a seamless integration of technology and luxurious interiors, the model offers a glimpse into the future of automotive design.
As visitors immerse themselves in the Asso di Picche in Movimento experience at Milano Design Week, they are reminded of the beauty and resilience of the natural world, enveloped in a sensory journey unlike any other.
For enthusiasts and industry professionals alike, Italdesign’s unveiling of the Asso di Picche in Movimento marks a pivotal moment in automotive history, a celebration of innovation, craftsmanship, and the enduring legacy of Italdesign.
